A Secret Weapon For Johnnie Walker Blue Label Ultra
A Secret Weapon For Johnnie Walker Blue Label Ultra
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To rejoice this technological breakthrough, only 888 constrained version bottles will likely be produced generating this an unmissable bit of background for collectors.
The end result observed glass being hand-blown into a teardrop shape. For The very first time from the manufacturer’s history, the iconic square Johnnie Walker bottle is reformed.
According to our investigate, It is usually thought to become the world’s lightest 70cl Scotch Whisky glass bottle at any time introduced to marketplace.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has actually been made by adopting a test-and-learn product, creating and Checking out without having limitation and imagining what the future of light-weight luxury packaging could deliver.
Our DRINKiQ programme aims to boost the 'collective drink IQ' by increasing public consciousness of the consequences of Alcoholic beverages and supporting responsible drinking.
This new, lightweight bottle is actually a matter of exquisite beauty; but a lot more importantly, it demonstrates what is achievable In terms of lightweighting glass. We are going to go on implementing these learnings throughout our range, taking additional progressive strides as we glance to the way forward for Scotch.”
We hope that our discoveries will have a good effect inside the wider field and help discover new choices for lighter, reduce carbon packaging choices.”
As well as redesigning the glass, believed was provided to how the bottle can be built and transported.
Weighing a hundred and eighty grams, the Blue Label Ultra bottle is usually a glimpse into the way forward for sustainable luxury spirits packaging
Learn more about Spirit of Development – our world ESG programme to aid develop a extra inclusive and sustainable globe.
Five years in the past, Johnnie Walker set click here out with a certain ambition; to move the spirits marketplace forward. Acquiring seen that many luxury types have been heading in a new course – ‘delicate’, in lieu of ‘hefty’ – the model sought to experiment with among its most luxurious whiskies. Aiming to push the boundaries of lightweighting glass, all from the identify of progress.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit score: Diageo In combination with this, Diageo has introduced that a royalty-cost-free license on the patent is going to be supplied to anyone who needs to affix Johnnie Walker in its mission. Lindley mentioned: “Instead of keep this new know-how near to our chest, we’re energized to be offering a royalty-totally free licence to our granted British isles patent to the globe.
We realized which the lightest, strongest glass bottle you may make without compromising toughness is really a teardrop form.
Professional whisky tasting will take exercise. Use our do's and don'ts to demystify the experience and enjoy your drams in an entire new way.
We have been a global leader in beverage Liquor with An impressive collection of makes across spirits and beer.
Liquid Gentle enveloped people in a very mesmerizing interaction of sunshine and shadow, with relocating gentle passing by glass varieties and projecting tasteful designs onto white walls.
With our dedicated focus on presenting lightness across each style ingredient, we released a precise lattice stopper, a bamboo body plus a protective transportation box.